How to Prepare for Your Branding Photoshoot

A branding photoshoot is an exciting opportunity to showcase your unique personality, style, and business. Your photos will represent your brand to the world, so preparation is key to ensure your session is a success. Follow these tips to feel confident and look your best in front of the camera!

1. Define Your Brand Message

Before stepping into the studio, think about the story you want your photos to tell. Ask yourself:

  • What emotions do I want to evoke?

  • Who is my ideal client or audience?

  • What elements of my personality should shine through?

Having a clear vision of your brand allows us to create imagery that aligns seamlessly with your goals. We’ll discuss and refine your brand message during your consultation to ensure every detail reflects your story.

2. Choose the Right Outfits

Your wardrobe should reflect your brand's personality and appeal to your target audience. Here are some tips:

  • Stick to Your Brand Colors: Incorporate colors that match your branding palette.

  • Dress for Your Industry: If you’re a creative entrepreneur, go bold and stylish. If you’re a corporate professional, opt for polished and professional attire.

  • Layer Your Looks: Jackets, scarves, or accessories can add depth and variety to your images.

  • Bring Options: Bring at least 3-5 outfits to your session for variety.

Pro Tip: Make sure your clothing is wrinkle-free and fits well. Avoid busy patterns that can distract from your face.

3. Hair and Makeup Matters

Great photos start with feeling confident, and professional hair and makeup can make all the difference. That’s why I’ve partnered with two of the best in the business:

  • Jill Billings of No Filter Glam (@nofilterglam or https://www.nofilterglam.com ) takes care of all my Branding and Boudoir clients who need both professional hair and makeup. Jill’s expertise ensures that you’ll look polished, camera-ready, and absolutely radiant.

  • Kristen Cavey of Kristen Kosmetics (@kristenkosmetics) works exclusively with my Headshot clients who only need makeup. Kristen’s attention to detail guarantees a flawless, natural look that complements your personal style.

Both Jill and Kristen are essential members of my team, helping clients look and feel their best before their photoshoots. Trust me—you’re in good hands! These ladies are available for weddings, so be sure to check them out.

4. Prep Your Skin

A fresh, glowing complexion makes all the difference in photos. Here’s how to prep your skin for the session:

  • Arrive with a clean, moisturized face (no makeup).

  • Avoid trying new skincare products right before your shoot to prevent unexpected reactions.

  • Exfoliate gently a day or two before your session for smooth, radiant skin.

5. Don’t Forget About Grooming

Pay attention to the little details that make a big difference:

  • Hair: Schedule a haircut or color touch-up at least a week before your session.

  • Hands and Nails: Your hands might be featured in your photos, so a fresh manicure is always a good idea. Fresh pedicure too if wearing open-toe shoes.

  • Brows: Groom your eyebrows for a clean and polished look.

6. Pack Your Props

Bring along items that visually represent your business and brand. Think:

  • Tools of your trade (e.g., a laptop, camera, sketchbook, or product samples).

  • Personal touches, like a favorite coffee mug or notebook.

  • Anything that adds personality and tells your brand story.

7. Relax and Trust the Process

Feeling a bit nervous? That’s completely normal! Just know that I’ll guide you through every step of the session with:

  • Guided Posing: You’ll never have to wonder what to do with your hands or how to stand—I’ll help you look your absolute best.

  • Comfortable Environment: My studio is designed to make you feel relaxed and confident, so you can enjoy the experience.

8. Final Checklist for the Day of Your Session

  • Arrive on time (or a few minutes early) to settle in.

  • Bring your wrinkle free outfits, props, and any touch-up items like lipstick 

  • Stay hydrated and get a good night’s sleep the night before.

  • Most importantly, come with an open mind and excitement for your session!

Your branding photoshoot is an investment in yourself and your business. With a little preparation and the help of my amazing team—including Jill and Kristen—you’re guaranteed to walk away with stunning, scroll-stopping images that elevate your brand.

Ready to book your session? Let’s create something amazing together! Tracymichellephotography.com

Tracy Brown